The National Governing Body Development and Communication Group developed a National Campaign aimed to help clubs retain and attract interest in the club during the pandemic and in the aftermath. We launched this campaign in June 2021 for all codes with the intention of introducing another campaign in the Autumn season for the Indoor and short mat clubs. The makeup of the campaign has not changed, however we have taken learning from the summer campaign which we will implement into this Campaign. Here’s what the campaign is about:
BOWLS AWARENESS CAMPAIGN is a month-long campaign which will take place between the 18th October – 18th November. The aim of the National initiative is to showcase and celebrate existing engagement with the bowls community and to promote new and exciting opportunities to help attract new members.
The groups mission for the Campaign is to drive forward in building the Bowls Profile within local communities and helping Grow club membership.
During the campaign we hope to see clubs opening their doors to people who want to try bowls through club open day/s or taster sessions. Bowls Awareness Campaign is open to clubs from all codes of the game. It takes place over a month allowing clubs to organise event/s that best fits within their club’s calendar.
Clubs who sign up will be able to access FREE resources, including bowls-specific workshops to help run an open day/taster session. In addition, club action plan, marketing material and creative resources for social media channels.
This a fantastic opportunity for us showcase bowls and encourage people join the bowls community. We hope as many clubs as possible will get involved, sign up here.