Bowling in Wales Strategy 2026–2030 Now Live
We're pleased to share that the new BowlsWales strategy, Bowling in Wales: Strategy 2026–2030, has been signed off and is now available to read on our website.
Developed together with the four codes, the Coaching Association and the Umpires Association, the strategy sets out our shared vision for Welsh bowling over the next four years, and the first phase of a longer-term ambition for the decade ahead.
At its heart is a simple purpose: more people bowling in Wales, stronger clubs, and a sport that lasts. Three strategic outcomes will guide our work towards that purpose:
Growing — building participation and a clearer pathway from first bowl to international competition.
Inclusive — making sure bowling is genuinely open to everyone, wherever they're starting from.
Relevant — raising the profile of the sport and making it easier for new players to find and join a club.
Chief Executive Joanna Owen said: "This strategy is the result of months of honest conversation with our board and member governing bodies, people who care deeply about Welsh bowling and want to see it thrive. Renewed, rooted, relevant — that's our vision for Welsh bowling by 2030. It's one we're all committed to making happen, together."
Thank you to everyone who contributed to shaping this strategy — it wouldn't be where it is without you.
A delivery plan setting out what this means in practice at county, league, club and individual level will follow in the coming months.