BowlsWales Board Members

BowlsWales is governed by its Board of Directors, which is ultimately responsible for the management and conduct of the organisation. Our Board Members help set the strategic direction to enable us to work towards achieving our vision at BowlsWales, namely to manage, develop and grow our sport.
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Alun Jones, BowlsWales Board, Bowls Wales Chair

Alun Jones


Born in the Swansea Valley, Pontardawe being both my home and bowling affiliation, both indoor and outdoor.

I was fortunate to be introduced to this great game at the age of 10 and am still as enthusiastic and keen now as when I started.

Educated at Ystalyfera Grammar School, I entered Local Government before moving on to Celtic Leisure as Finance Director, a Company responsible for running leisure facilities within the Neath Port Talbot Area. Now retired, I am a more than willing volunteer prepared to assist in ensuring that the strength of the game is preserved and enhanced in the future.

My governance experience within Bowls stems from various posts held at club level and also being Secretary of the Welsh Bowls Federation from June 2012 and latterly Acting Chair of the WBF Pilot Committee.

I am extremely passionate about this great game of ours and will endeavour to ensure that the goals of BowlsWales are achieved.


Ashley Kindred


Ashley Kindred has joined BowlsWales following a career in industry. Ashley was born in Newbridge and attended Newbridge Grammar School and later Swansea Universality where he studied Geography and later qualified as a teacher of Geography and PE having gained coaching awards in several sports. He later qualified as an accountant with British Gas working in the Cardiff office and has worked in Total, Plessey, Price Waterhouse and most recently Panasonic.

Ashley is married with two children and lives in North Cardiff.

I am now looking to contribute to the on going development of Bowls in Wales.

Chris Elmsley, BowlsWales Board

Chris Emsley


Chris is a Lecturer of Sport Development and Coaching at the University of South Wales, teaching students across a number of undergraduate courses, as well as coordinating student placements.

Previous roles include Development Officer positions at Sport RCT and Golf Development Wales, which were undertaken following the completion of teacher training (Physical Education).

Chris has a keen interest in football and anything related to Swansea City, as well as trying (in vain) to bring his golf handicap down.

Ken Burton, BowlsWales Board

Ken Burton


Ken comes from a local government background having worked in the field of Personnel and Development for many years.

He started bowling over 30 years ago during which time he has played a major part in the administration of the sport at all levels. He is an International Umpire, Advanced Coach and Treasurer of WIBA.

In 2008-09 he was elected President of WIBA and in 2015 installed as President of the WBA.

Ken is dedicated to promoting the sport in Wales and, as a Director of BowlsWales, will use his skills and experience towards achieving that aim.

Cerys Humphreys

Cerys Humphreys


Cerys is a Chartered Manager and is currently employed by Gwynedd Council as a Healthy Communities Development Manager.  She has a specific interest in Leadership and Management and working towards ensuring that organisations adhere to good governance principles.  She has a background in public health, having gained a Masters in Public Health from Staffordshire University and worked for Public Health Wales for a number of years.  

With a keen interest in sport, Cerys has represented Wales at U18 level in hockey and is a UKCC Level 2 hockey coach, having coached her local hockey club for over 20 years.  She has an interest in Sport Psychology, having completed an MPhil in Sport Psychology, examining the reasons why elite youth athletes drop out of international sport. In her leisure time, Cerys is Team Manager to the Scarlets Women’s and U18 team, as well as keeping active through swimming, cycling and weight training.

Richard Bowen

Richard Bowen


Originally from Briton Ferry in West Glamorgan, Richard grew up in Porthcawl and attended Bridgend Boys Grammar School. He started work with Barclays Bank in 1976 where he undertook several roles during a 27 year career in numerous areas of Wales. A short term with the Department for Work and Pensions preceded his appointment as HR Director for the State Veterinary Service where he worked six years before taking up the role of Director for wales for the Animal and Plant Health Agency working closely with Welsh Government. He is currently the Director for the Food Standards Agency in Wales.

Richard started playing bowls with Porthcawl B.C in the 1970’s, as a pastime to fill the summer months between the football seasons when he represented the town’s football club. Moving with his career, Richard went on to represent Cardigan B.C for six years before joining Barry Athletic B.C. in 1996 on his return to the Cardiff area. He has over 100 county caps and represented Wales between 1995 and 2002. He also represented Wales in the European Championships in 2001 and won a bronze Medal at the Commonwealth Games in Manchester in 2002. He is currently Chairman and Treasurer of Barry Athletic B.C.

Richard lives in Rhoose in the Vale of Glamorgan with his wife Lynne, a former English international bowler, and their two dogs and, outside bowls, enjoys music and photography. He is also passionate about bringing a professional performance culture and greater transparency to Welsh Bowls, and creating an environment for Wales to perform brilliantly on the world stage.


Lawrence Hourahane


Lawrence Hourahane has forty years’ experience as an administrator in professional sport and broadcast media, where he was also a programme producer.

A former employee of organisations such as the BBC, ITV and Glamorgan Cricket, as well as having run his own company, Lawrence is a member of Tenby Bowling Club.

He is keen to play his part in making bowls in Wales as successful behind the scenes as it is on the international stage. He believes that our players, from internationals to club players, or those who just enjoy an occasional roll-up at their local green, deserve nothing less, and that bowls should be accessible to all would-be players and volunteers, competitive if needs be, but always safe and fun.

Women in Leadership
©Steve Pope -FOTOWALES

Zoe Thacker

Elected Director

Zoe was born in Dorset and, after graduating Cardiff Metropolitan University worked as a Development Officer for the Local Authority (Sport Cardiff). In 2009 she joined Wales Golf, formally Golf Development Wales, and over the course of 10 years has helped to influence corporate and strategic planning and implementation most notably via the 2020 Vision for Wales Golf.

Zoe champions equality and diversity and, in her additional role as equality lead, has taken an active lead for Wales Golf in the delivery of an inclusive golfing framework. Zoe is passionate about helping people and organisations to grow and develop, and has taken on numerous voluntary positions. Most notably as a member of the FAW Equality Steering Group, Secretary for FAB (Females Achieving Brilliance) Wales, and Secretary for LGBT Sport Cymru. 


Simon Colwill

Elected Director

Simon lives in Gorseinon with his wife and 3 children. He is an IT Service Management Consultant and a former member of the Royal Air Force, with over 20 years’ experience of delivering IT services and capabilities.

He is a member of Briton Ferry Steel Combine B.C. along with other members of his family, with his most recent highlight playing alongside his father and nephew in the 2019 national finals triples competition. As a member of BowlsWales, Simon is keen to use his knowledge to further promote and support the game for the benefit of all those involved in Bowls.

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