BowlsWales Board Members

BowlsWales is governed by its Board of Directors, which is ultimately responsible for the management and conduct of the organisation. Our Board Members help set the strategic direction to enable us to work towards achieving our vision at BowlsWales, namely to manage, develop and grow our sport.
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BowlsWales Pic 1 RP

Richard Palmer


Born and raised in Llanelli, Richard now lives in Foelgastell with his wife and young daughter.

Richard’s 30-year career history includes time in the third sector, health and local government. He has been at Data Cymru for almost 20 years where he leads on Human Resources, Organisational Development, PR & Marketing and Language Services.

Richard started playing Short Mat Bowls in 2011 with Salem SMBC in Carmarthenshire. As a keen and competitive bowler, he has picked up several county titles and has represented Wales at the British Isles Short Mat Championships for the last five years, winning the A-series Pairs in Aberdeen in 2015.

As a member of BowlsWales, Richard is keen to ensure that all forms of Bowls are promoted and supported for the benefit of all – particularly those grass-roots bowlers without whom the sport wouldn’t exist.


Ashley Kindred


Ashley Kindred has joined BowlsWales following a career in industry. Ashley was born in Newbridge and attended Newbridge Grammar School and later Swansea Universality where he studied Geography and later qualified as a teacher of Geography and PE having gained coaching awards in several sports. He later qualified as an accountant with British Gas working in the Cardiff office and has worked in Total, Plessey, Price Waterhouse and most recently Panasonic.

Ashley is married with two children and lives in North Cardiff.

I am now looking to contribute to the on going development of Bowls in Wales.

Chris Elmsley, BowlsWales Board

Chris Emsley


Chris is a Lecturer of Sport Development and Coaching at the University of South Wales, teaching students across a number of undergraduate courses, as well as coordinating student placements.

Previous roles include Development Officer positions at Sport RCT and Golf Development Wales, which were undertaken following the completion of teacher training (Physical Education).

Chris has a keen interest in football and anything related to Swansea City, as well as trying (in vain) to bring his golf handicap down.

Women in Leadership
©Steve Pope -FOTOWALES

Zoe Thacker

Elected Director

Zoe was born in Dorset and, after graduating Cardiff Metropolitan University worked as a Development Officer for the Local Authority (Sport Cardiff). In 2009 she joined Wales Golf, formally Golf Development Wales, and over the course of 10 years has helped to influence corporate and strategic planning and implementation most notably via the 2020 Vision for Wales Golf.

Zoe champions equality and diversity and, in her additional role as equality lead, has taken an active lead for Wales Golf in the delivery of an inclusive golfing framework. Zoe is passionate about helping people and organisations to grow and develop, and has taken on numerous voluntary positions. Most notably as a member of the FAW Equality Steering Group, Secretary for FAB (Females Achieving Brilliance) Wales, and Secretary for LGBT Sport Cymru. 


Simon Colwill

Elected Director

Simon lives in Gorseinon with his wife and 3 children. He is an IT Service Management Consultant and a former member of the Royal Air Force, with over 20 years’ experience of delivering IT services and capabilities.

He is a member of Briton Ferry Steel Combine B.C. along with other members of his family, with his most recent highlight playing alongside his father and nephew in the 2019 national finals triples competition. As a member of BowlsWales, Simon is keen to use his knowledge to further promote and support the game for the benefit of all those involved in Bowls.

Anneli MacDonald profilepic (002)

Anneli MacDonald


Over the last 15 years Anneli has worked across the sporting landscape running national and international events including World Championships, national championships, and mass participation events. She currently works for the British Paralympic Association, leading on the pre-Games Preparation Camp for the Tokyo Paralympics. A key part of this role is working in partnership with Japanese stakeholders and National Governing Bodies in the UK to create the perfect environment for athletes to train in Japan.

Anneli lives in Cardiff but on weekends she can usually be found recharging her batteries at the beach. A keen runner and open water swimmer, Anneli moved to the UK from Tasmania in 2004 and moved to Wales in 2018.

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