Staff - BowlsWales

Meet the BowlsWales Team


Sophie Hancocks

BowlsWales General Manager

Tell us about your background?

I graduated from Cardiff Metropolitan University in 2018 with a 2:1 Honours Degree in Sport. I then started work at Sport Caerphilly as the School Sport Co-ordinator. This role allowed me to work with hundreds of children across the borough, making positive impacts on their sporting engagement. As well as my School Sport Co-ordinator role, I was the Basketball Development Officer for the Local Authority. This saw me working with an adult club in the area which then led to the establishment of the only junior basketball club within the borough, where over 40 children aged 7-16 years were involved across the first three months.

I have played sport from a very early age and started playing football when I was 6 years old. I play football for Cardiff Metropolitan Women - we represented Wales at the Champions League Qualifying round In Slovenia, finishing as runners-up in the group and making history by becoming the highest finishing Welsh Women’s Club in the qualifiers.  As well as my love for football, I also enjoy jet setting and travelling with my partner: some of our favourite places are Barcelona, Paris and New York.

How excited are you about your new role?

I am very excited about my new role at BowlsWales. Straightaway, I can see how much of a fantastic opportunity this role will be with the direction that BowlsWales are going, moving forward with exciting plans in place for the sport across Wales. I am very excited to network with the individuals that are involved with BowlsWales and work together with them.

What does your role involve?

My role involves supporting the board of directors and our Performance, Development and Communications groups. I also ensure that the logistics and strategic procedures we have comply to all the relevant regulations and that BowlsWales continues to be a well-run governed organisation. I also work closely with our Safeguarding Officer and our National Governing Bodies to ensure that the structures for procedures are in place, while ensuring that strong links and networking continues to grow between BowlsWales and the NGB’s.

What are your aspirations for Bowls in Wales?

My aspirations for Bowls in Wales are for it to continue to grow and succeed through the support of BowlsWales and the NGB’s, and also to raise the profile of BowlsWales so it can continue be a supportive network for the development and performance of Bowls in Wales.


Claire Biddle

BowlsWales Development Manager

Currently on Maternity Leave,. Please email Sophie.

Tell us about your background?

After graduating from University of Wales Institute (now Cardiff Met) in 2011 with a First Class Honours degree, I started my Sports Development career with the Welsh Netball Association as a Development Officer. My time at Welsh Netball allowed me
to take on different roles within the organization and gave me the opportunity in various parts of Wales.

I have been involved in sport from a young age: playing, coaching and even occasionally umpiring netball. I still play netball on a weekly basis, and spend my other time making memories with my young daughter and husband, where we like to explore Wales with our family dog.

How are you enjoying your role with BowlsWales?

I joined BowlsWales after seven years in netball. What I find exciting is that a vast number of people are already involved in bowls and that there is the potential for growth within the sport among many different groups.

What does your role involve?

I initiate projects, provide advice and share information to ensure clubs, coaches, officials and members help shape the direction of bowls in Wales.

I work with the National Governing Bodies plus various associations, charities, groups and clubs to ensure that we continue to grow the game through projects such as partnerships and our club accreditation scheme.

What are your aspirations for bowls in Wales?

To raise the profile of the sport, and change people’s perception of the sport, giving it the recognition it deserves.


Keeley Spriggs

National Safeguarding Officer

Tell us about your background?

Since leaving school, I have worked in various educational settings, from early years in a nursery setting to young adults in the Princes Trust.

In my last post, I was responsible for providing emotional and social support to a range of young people and their families in a secondary school setting. Whilst working remotely to support these young people and their families through the pandemic, I realised that there was not enough support available. I decided to apply to Swansea University and enrol on BSc Social Work degree as I felt I had more to offer vulnerable young people and their families.

I have currently completed year one of the degree and am looking forward to starting year two.

In my spare time I enjoy spending time with my husband, twin sons, and our dogs, going to our local beach and watching my husband play bowls for his local club and the Welsh para bowls team.

What does your role involve?

My role involves being the main contact within BowlsWales for the protection of children and adults at risk. I will develop and coordinate policies and procedures, making sure that all clubs follow and act accordingly.

I will also provide information, advice and support across all clubs, working together to provide a positive safe environment for everyone involved with bowls.

What are your aspirations for bowls in Wales?

I would like to help raise the profile of bowls and change the stereo types surrounding the game. Bowls is a game that is all inclusive, welcoming more people to take up the bowls in safe, fun friendly environment.

Sign up to our newsletter

Receive the latest news and events information from BowlsWales. Read our most recent newsletters here.

By providing us with your contact details, you are agreeing that they can be used to let you know more about the work of BowlsWales. With GDPR regulations now in force we want to reassure you that we only keep your data for the purpose for which you have subscribed, and that you can unsubscribe at any time by clicking the unsubscribe button at the bottom of our email or by contacting